Due to the rapid expansion of device compatibility and consumer awareness, eBook discovery and online reader visits at libraries and schools worldwide experienced triple digit growth in 2011.
Key statistics for library eBooks, audiobooks and digital media from OverDrive-powered ‘Virtual Branch’ websites in 2011 include:
- 1.6 billion book and title catalog pages viewed, up 130% from 2010
- 99.5 million visitor sessions, up 107%
- Mobile device use increased to 22% of all checkouts
- 35 million digital titles checked out in 2011, with 17 million holds
- The OverDrive catalog for libraries now includes 700,000 copyrighted eBook, audiobook, music, and video titles in 52 languages, including 300,000 titles added in 2011
- In 2011 OverDrive Media Console (free eBook and audiobook apps) was installed by 5 million users (up 84%) bringing the total install base to 11 million
- Readers used OverDrive eBooks on all desktop and major smartphone and e-reading platforms including Android, iPhone®, iPod touch®, iPad®, Windows® Phone and BlackBerry®, as well as Kindle®, NOOK™, Sony® Reader and others.
At the ALA Midwinter Conference OverDrive will demonstrate new digital book discovery services to help libraries meet eBook demand. These include a new OverDrive “All Digital” catalog feed that will provide library visitors immediate access to browse and sample entire publisher and author eBook and audiobook backlist and long tail collections regardless of whether the library has acquired units for lending. For participating libraries, the service also features patron-driven acquisition options and “Buy it Now” links connecting readers with booksellers, which in turn pay the referring library affiliate fees for all referrals that result in a sale.
Brianne Carlon is a public relations specialist for OverDrive.