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Archive for the ‘Marketing & Promotions’ Category

Publisher Spotlight: Baker Publishing Group

June 27th, 2012 No comments

Baker Publishing GroupJust a few weeks ago, team OverDrive was exhibiting at the Javitz Center amidst the hustle and bustle of Book Expo America. Between participating in IDPF’s Digital Book 2012 and getting our books signed by Michael Ian Black, we were…

Supplementing First Year Common Reading Programs with eBooks

April 17th, 2012 No comments

Incoming college freshman are often given their first homework assignment over the summer (gasp!) before the fall semester begins. Taking a page from the City Reads programs, many colleges are selecting a book that all…

Guest Post: Social Rewards and Consumer Engagement

This guest post was written by Josh Gertz, the VP of Marketing and Content Licensing for Hip Digital Media. Previously, Josh pioneered digital promotions as SVP at Neurotic Media and co-founded XACT Radio, an Internet radio network partnered

Publisher promotional opportunity: ContentWire for Children’s & Young Adult Selectors

August 16th, 2011 No comments

As the demand for content in all genres and subjects rapidly grows, so too does the need for children’s and teen selectors to be aware of what’s newly available from OverDrive.  They’ve asked, and we’ve listened.  Starting this week, we will debut…

Promotional Service: The Digital Bookmobile

August 15th, 2011 No comments

I’d really love to start this post by saying, “We’re leaving, on a midnight train to Georgia,” but that would be a lie. So instead, I will be forced to amend and butcher this classic Gladys Knight and the Pips…

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Publisher and retail promotional opportunities: Content Reserve

July 20th, 2011 No comments

When you login to Content Reserve, you probably notice a featured publisher, retailer, and library along the right-hand side. There are also four featured titles along the bottom, displaying each jacket, creator, publisher, and more.

OverDrive provides several…

Multi-channel distribution from Futurebook

April 11th, 2011 No comments

From OverDrive on Futurebook.net:

More customers equal more revenue, right? But how publishers find those customers is, of course, the challenge. Ultimately, reaching out through as many channels as possible allows publishers to access the widest…

Romance eBooks are essential for eRetail success

January 31st, 2011 No comments

One thing has been clear from the very start of our digital distribution network: Romance sells.

Titles from three Romance publishers—Harlequin, Kensington, and Dorchester—can make up more than 25 percent of total eBook sales on sites that don’t specialize in…

Metadata… What is it and why does it matter?

January 24th, 2011 No comments

There’s been a lot of talk about metadata recently, how important it is for digital content and the barriers and challenges all parties in the supply chain experience with metadata. But what is it really?

  • Metadata. (met·a·da·ta)
    Dictionary defn.

New Data for Publishers: OverDrive White Paper

July 15th, 2010 No comments

In June OverDrive released its first White Paper, designed to share information and new data with our publisher partners and entitled, “How eBook Catalogs at Public Libraries Drive Publishers’ Book Sales and Profits.”

Documenting the growing significance of…