A recent study released by the Pew Research Center reveals that, while reading remains as popular as ever, the way people are reading continues to take a digital shift. In the past year, nearly a quarter of all Americans aged 16 and older read an eBook, up from 16 percent just a year ago. The study shows that one third of Americans also own at least one eReader, tablet or other type of eBook-capable device.
According to the study, the most likely eBook readers are those with a college degree, but the number of high-school aged students who read eBooks more than doubled in a 12-month time frame. On the other hand, the percentage of people who reported reading a physical book in the past year dropped to 67.
As tablets and eReaders become more affordable, and as more schools integrate eBooks into the curriculum, we can only expect the digital shift to continue. To read the full results of the survey by the Pew Research Center’s Internet & American Life Project, click here.
For information about launching an OverDrive-powered digital library at your school, click here.
Adam Sockel is a Marketing Specialist at OverDrive.
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