Readers of all ages are discovering the power and convenience of eBooks. The results of a recent Pew Research Center study show that eBook reading is on the rise across every age group. At the same time, people are…

Another month has come and gone. As February departs, so too do the hearts, Valentine’s Day candy and (hopefully) the worst of the snowstorms that the Northern Hemisphere has been experiencing. It’s time to bring out the Shamrock Shakes, corned…

About a year ago, I praised the benefits of Facebook Advertising. Facebook ads give you the power to target a precise audience—like a pizza company airing a TV commercial only for people who LOVE pizza. It’s an incredibly cost-effective…

One of the best ways to promote your digital collection is through a channel you already use to connect with your patrons: email. It’s a direct, easy, and effective means of raising awareness and generating interest.

While many of…

Here at OverDrive, we marketing specialists are big fans of many things. We love pictures of puppies and otters, hilarious rhymes and any internet meme that comes our way. But when it comes to what we’re truly passionate about,…

A recent study released by the Pew Research Center reveals that, while reading remains as popular as ever, the way people are reading continues to take a digital shift.  In the past year, nearly a quarter of all Americans …

Super Bowl Sunday is not just about a football game. While many people (myself included) will say that crowning the National Football League champion is the chief purpose of the day, that’s not the only reason why billions…

During this holiday season, it’s a given that many of your patrons will receive new smartphones, tablets or eReaders as gifts. So there’s no better time to introduce them to your OverDrive collection. But what’s the best way to get…

Test Drive, the eBook device lending program OverDrive introduced for public libraries last fall, is now available to schools, as well. This great program provides support for schools looking to lend eBook reading devices to students who may not…

In the wake of Hurricane Sandy, summer may seem a long way off to folks in the United States still clearing away fallen trees and soldiering through the power outage. But summer will return again, and with it comes