Archive
What makes a successful and high circulating digital collection? There are many best practices including a diverse and regularly refreshed collection of eBooks and audiobooks, staff training and active marketing and outreach efforts.
This year, we…
April showers bring May… Community Outreach trainings? I know that’s not how that expression usually goes but it’s true for us here at OverDrive. We’re gearing up for our next open Community Outreach marketing training on Thursday May…
Attention OverDrive Partners! Do you excel with eBooks? Are you an audiobook ambassador? An eBook educator? Marketing maven? Promotional powerhouse? If you answered “Yes” to any of these questions or are at least curious as to what…
Let’s keep this blog post short and to the point. Book clubs are a great way to bring readers together to talk about books while building upon their sense of community with the library. Why not take some of the…
Spring is just around the corner and for many of us, myself included, it means we can finally come out of hibernation mode. Cheers to finally enjoying outdoor activities like bike rides, walking around town and wandering into the library!…
Readers of all ages are discovering the power and convenience of eBooks. The results of a recent Pew Research Center study show that eBook reading is on the rise across every age group. At the same time, people are…
Last year, readers browsing OverDrive-hosted library websites generated 2.7 billion page views and checked out more than 70 million eBooks and audiobooks. Today, OverDrive announced Library eBook Leaders for 2012, recognizing the libraries achieving the greatest growth…
Another month has come and gone. As February departs, so too do the hearts, Valentine’s Day candy and (hopefully) the worst of the snowstorms that the Northern Hemisphere has been experiencing. It’s time to bring out the Shamrock Shakes, corned…
About a year ago, I praised the benefits of Facebook Advertising. Facebook ads give you the power to target a precise audience—like a pizza company airing a TV commercial only for people who LOVE pizza. It’s an incredibly cost-effective…
One of the best ways to promote your digital collection is through a channel you already use to connect with your patrons: email. It’s a direct, easy, and effective means of raising awareness and generating interest.
While many of…
