Archive
Fort Smith School District (AR) launched their digital collection a few short months ago and they are already seeing widespread adaptation from their student body. This great success comes from early marketing and keeping their students, staff and…
“Fast, hip and memorable.” This was the motto Oklahoma’s Metropolitan Library System adopted when rethinking its marketing strategy late last year. The MLS staff knew there was an untapped market of young people with eReaders, tablets and smartphones in…
How do you make the intangible tangible? What’s the best way promote your library’s digital collection to patrons visiting the physical branch? Many OverDrive partners have raised awareness for their eBook and audiobook collections by hanging posters around the…
In a recent OverDrive/ American Library Association survey, library patrons reported visiting the physical branch 2.4 times per month, on average, while visiting the digital library 6.9 times in the same period. Furthermore, some of the patrons visiting your…
When we were reviewing entries to the 2012 Outreach Program Contest, grand-prize winner Mid-Continent Public Library impressed us with its comprehensive approach to promoting its eBook collection. MCPL electronic resources trainer Pam Vogt was part of a multi-department team that…
Since we launched Test Drive last fall, hundreds of libraries have taken advantage of free resources to support demonstration and lending of eBook devices. Now available for libraries and schools, it’s easy to get started at our newly…
Back in August, West Virginia’s Marion County Public Library System won the “online” category in our 2012 Outreach Program Contest. We invited Michelle Ross, virtual branch manager for MCPLS, to tell us about the library’s approach to marketing its…
Collection development librarians often serve as jacks of all trades within the library, taking on a role that is equal parts accountant and psychic, balancing a strict budget while striving to provide the content your patrons seek. We know it’s…
College kids have it made. Four years—or maybe more if you’re lucky—of living with all your friends, taking classes that start after 10 a.m., ordering take-out at 2 a.m. and, for today’s college students, zipping over to a premium virtual…
City of Prescott Public Affairs Director Kim Kapin called last summer to suggest shooting a short video with a focus on new technology at the library. My response, “You bet! What next?”
A month or…
