Who are your favorite literary heroines?  We posed this same question earlier this week on Facebook and Twitter and got some great responses. From classic characters like…

About a year ago, I praised the benefits of Facebook Advertising. Facebook ads give you the power to target a precise audience—like a pizza company airing a TV commercial only for people who LOVE pizza. It’s an incredibly cost-effective…

If you’re one of the billion people who already have a Facebook account, you’re probably familiar with the basics of the site. You know what it means to “Like” something; you’ve written on walls without getting in trouble for graffiti; you have…

Over the past several months, we’ve shared best practices for promoting your Virtual Branch Library via Facebook, Twitter and, most recently, Pinterest. Feedback from our library partners tells us you’re interested in learning more…

Over the past few months, we’ve discussed social media marketing ideas pertaining to Facebook and QR codes.  In keeping with the theme, let’s talk about Twitter.  Between the hashtags and retweets, Twitter can be a bit…

Imagine launching a marketing campaign around your community that’s so successful it reaches 110,000 people, receiving 1.5 million views in less than two months. Now imagine making contact with all those potential users without ever leaving your desk. Stop imagining,…

In the coming months, OverDrive will be unveiling a brand new Community Outreach training with numerous tricks and tips for online marketing.  The suggestions below will only scratch the surface of the possibilities social networking offers, which will be discussed…

A new training has been made available on the OverDrive Learning Center specifically for our school partners.  This training, called Education Evolution, can be found under the ‘View Now’ tab at the Learning Center.  This short recording will…

Congratulations to Aimee Clark of Iowa’s Milford Memorial Library (part of the WILBOR consortium). Aimee was randomly selected as the winning Twitterer in the @OverDriveLibs launch giveaway. She’ll receive a Sony…

Congratulations to Jean Yeomans, Adults Services Coordinator at Hedberg Public Library (part of Wisconsin Public Library Consortium), on winning our Sony Reader Pocket Edition giveway. Jean signed up for our email updates and…