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“Fast, hip and memorable.” This was the motto Oklahoma’s Metropolitan Library System adopted when rethinking its marketing strategy late last year. The MLS staff knew there was an untapped market of young people with eReaders, tablets and smartphones in…
How do you make the intangible tangible? What’s the best way promote your library’s digital collection to patrons visiting the physical branch? Many OverDrive partners have raised awareness for their eBook and audiobook collections by hanging posters around the…
Back in August, West Virginia’s Marion County Public Library System won the “online” category in our 2012 Outreach Program Contest. We invited Michelle Ross, virtual branch manager for MCPLS, to tell us about the library’s approach to marketing its…
Since our opening in 1983, Hoover Public Library has focused on offering innovative and popular programs, services and materials. Our goal has always been to revolutionize the way our citizens see libraries and to instill in them a sense that…
On Thursday, October 13th Library Journal held its 2nd annual eBook Summit web conference. Paige Jaegar, the coordinator for School Library Services at Washington Saratoga Warren Hamilton Essex BOCES, not only attended this year’s conference, but she presented during it,…
