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Posts Tagged ‘marketing’

Summer Marketing Materials: Now Available!

May 20th, 2013 2 comments

Summer is just around the corner. Time for road trips, the beach, vacations, and lazy summer days! I can think of nothing I’d rather do today (one of the first days above 70 degrees here in Cleveland) than read library…

Librarians Share: How Fort Smith School District is Achieving Early Success

May 16th, 2013 No comments

Fort Smith School District (AR) launched their digital collection a few short months ago and they are already seeing widespread adaptation from their student body. This great success comes from early marketing and keeping their students, staff and…

National Library Workers’ Day Swag Pack Winners!

April 29th, 2013 No comments

During National Library Week, we recognized library workers for the dedication in serving their communities. To show our appreciation, we offered eBook Swag Packs for the best responses to an easy question: Why does your library love eBooks?

Outreach Training: Spring and Summer eBook Marketing Ideas

April 26th, 2013 1 comment

April showers bring May… Community Outreach trainings? I know that’s not how that expression usually goes but it’s true for us here at OverDrive. We’re gearing up for our next open Community Outreach marketing training on Thursday May

Celebrate Teen Literature Day: Hooray for YA!

April 17th, 2013 4 comments

                         

 

Throughout National Library Week, we’ve honored our beloved library workers, put a spotlight on the Digital Bookmobile

Ideas for Promoting Your OverDrive School Library

               

It’s never easy captivating the attention of a child. Believe me, I was one of those kids. However, I know from experience, that a great book will do it every time. Being a teacher…

Marketing Materials to Spark Conversation

March 27th, 2013 No comments

Spring is just around the corner and for many of us, myself included, it means we can finally come out of hibernation mode. Cheers to finally enjoying outdoor activities like bike rides, walking around town and wandering into the library!…

Infographic: eReading on the Rise

March 18th, 2013 No comments

Readers of all ages are discovering the power and convenience of eBooks. The results of a recent Pew Research Center study show that eBook reading is on the rise across every age group. At the same time, people are…

March Marketing! Community Outreach Training with Just a Little Alliteration

March 1st, 2013 No comments

Another month has come and gone. As February departs, so too do the hearts, Valentine’s Day candy and (hopefully) the worst of the snowstorms that the Northern Hemisphere has been experiencing. It’s time to bring out the Shamrock Shakes, corned…

How To Use Facebook Ads To Boost Your Library’s Digital Circulation

February 28th, 2013 No comments

About a year ago, I praised the benefits of Facebook Advertising. Facebook ads give you the power to target a precise audience—like a pizza company airing a TV commercial only for people who LOVE pizza. It’s an incredibly cost-effective…