How do you make the intangible tangible? What’s the best way promote your library’s digital collection to patrons visiting the physical branch?  Many OverDrive partners have raised awareness for their eBook and audiobook collections by hanging posters around the…

In a recent OverDrive/ American Library Association survey, library patrons reported visiting the physical branch 2.4  times per month, on average, while visiting the digital library 6.9 times in the same period. Furthermore, some of the patrons visiting your…

Back in August, West Virginia’s Marion County Public Library System won the “online” category in our 2012 Outreach Program Contest. We invited Michelle Ross, virtual branch manager for MCPLS, to tell us about the library’s approach to marketing its…

Congratulations are in order for the five winners of our 2012 Outreach Program Contest! On behalf of Team OverDrive, I’d like to thank all the libraries that participated this year. We’ve seen some fantastic ideas, and in the coming months…

Still Time to Enter 2012 Outreach Program Contest

We’re officially at the halfway point of the 2012 Outreach Program Contest and…Hey! You still haven’t entered! Don’t miss your chance to win awesome prizes for your library, like $1,000 content…

We’re always impressed by the creative ways in which OverDrive library and school partners promote their digital collections, and our annual Outreach Program Contest gives us a chance to recognize and reward some of your best efforts. Between now…

Next month, we’re launching our annual Outreach Program Contest, asking you to share your best marketing and outreach efforts. We’ll reward the most creative and effective entries with prizes, so start brainstorming now about the creative ways your…

Since our opening in 1983, Hoover Public Library has focused on offering innovative and popular programs, services and materials. Our goal has always been to revolutionize the way our citizens see libraries and to instill in them a sense that…

For the past eleven years, our Friends of the Library have had a Murder Mystery fundraiser.  These are campy plays preformed by members of the Library Board, Friends Board and community thespians.  (When I say thespians, I mean those that…

The Public Library of Cincinnati and Hamilton County sees the phenomenal growing demand for downloadables as a tremendous opportunity for better serving our customers and attracting new users. In 2011 we embarked on a comprehensive plan to expand usage of…