About a year ago, I praised the benefits of Facebook Advertising. Facebook ads give you the power to target a precise audience—like a pizza company airing a TV commercial only for people who LOVE pizza. It’s an incredibly cost-effective…

Back in August, West Virginia’s Marion County Public Library System won the “online” category in our 2012 Outreach Program Contest. We invited Michelle Ross, virtual branch manager for MCPLS, to tell us about the library’s approach to marketing its…

Over the last six months, the Marketing & Outreach team here at OverDrive has created a brand-new version of the Community Outreach Training program you’ve all come to know and love. The new program still provides helpful ideas for…

Over the past several months, we’ve shared best practices for promoting your Virtual Branch Library via Facebook, Twitter and, most recently, Pinterest. Feedback from our library partners tells us you’re interested in learning more…

Imagine launching a marketing campaign around your community that’s so successful it reaches 110,000 people, receiving 1.5 million views in less than two months. Now imagine making contact with all those potential users without ever leaving your desk. Stop imagining,…

In the coming months, OverDrive will be unveiling a brand new Community Outreach training with numerous tricks and tips for online marketing.  The suggestions below will only scratch the surface of the possibilities social networking offers, which will be discussed…